rona: October 2008 Archives

Internet marketing and advertising get through a wider scope of clientele. This is its unique language. It brings forth an almost-immediate reaction from the customer just as it provides immediate reply from the business owners despite of time and distance. It takes a minimal expense for the dissemination of this information. This medium caters to a global audience.

Internet marketing is not a single-faced reality.  It is an interconnected facet of creativity and technicality. It involves the net, strategy, progress, advertising, and commerce.

Internet marketing does not commence and end in putting up a website. It does not even entail search engine optimization as the be-all and end-all of it.

Effective internet marketing and advertising requires an all-embracing team of business-owners, marketing experts and consumers wrapped in a maze of programs and designs.

One of the crucial facets in internet marketing and advertising is establishing a corporate identity. This is a language which speaks the uniqueness of a certain company. A name may tell all. However, it is not all of what a corporate identity is about. A corporate identity brings a business' own image which sets it apart from the million-headed monster which competes on the net space in a common market space. 

Establishing an image is very important. A business cannot go online faceless and nameless. Its subsistence can not even be guaranteed if it does not stand out among others. The corporate identity needs to be consistent and convey the image of the company to its clients.

There are multifarious languages available for internet marketing. Each language speaks a truth of its own.  However, this language is like the spoken language which may be understood or misinterpreted.  

• code writing
• content writing (article composition and submission)
• analysis of the traffic in the web
• analysis of visitors' flow in the site
• keyword optimization
• directory enhancement

This article does not address search engine optimization as a site's bid to be visible on the net.

This article addresses another strategy in being visible and prominent in the net.  This is the so-called Social Media Optimization (SMO).

The term is attributed to Rohit Bhargava. He set basic rules in carrying out a good Social Media Optimization. To wit:

• Increase linkability
• Make tagging and bookmarking easy
• Reward inbound links
• Help content travel
• Encourage the mashup
• Get communities connected

Social media optimization is dealing with intricate set of procedures to create exposure. It is dealing with another maze of its own.   The social media are devices for the dissemination of information among human beings. It puts together technology, social interaction verbal and non-verbal images like videos, pictures, words, audio. This combination and the presentation are different with consideration to various perspectives among online communities and community sites sharing stories and experiences in the net.

Subscribing and sharing of RSS feeds, blogging, social bookmarking and employing photo slides and videos are some of the methodologies utilized in SMO.

In social media optimization, one does not deal with the abstract like algorithms. It deals mainly with what is concrete.  It deals with people having tastes and judgment which can be manipulated and predicted. However, social media optimization is not an easy task.    Establishing one's status and reputation in the net is not an easy game.