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Niche Mini Sites

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Blogging is a very powerful means of communication. It serves many purposes and its uses have evolved through time. Blogs primarily served as personal online journals. Some time later, professional writers also used blogs as a spot for posting press releases and news. Then, hobbyists made them into venues where they could discuss everything about their item or field of interests. Finally,  business strategists saw its potential to be part of an effective online marketing campaign. And the list could probably go on.
           Recently, blogging is further used as a personal money-making tool. Though hearing this idea may not be entirely new, because Google Adsense had already been applied by some, still, what is exciting with this is that one can actually generate more income by employing a couple of more innovative concepts. The niche mini site strategy explains such idea.
            Creating a portfolio of profitable niche sites is a fantastic way of developing a recurring income stream. However, the questions remain. How can this be done? What is the role of blogs for this strategy?
         A niche mini site is actually an improvised blog spot where information about a specific niche market is organized and presented in order for browsers to easily track down the items, topics, services, and other pertinent information they are searching for in the web. The clicks made within the personal blog site are the one that generates money. With various applications concocted together, the blog site becomes an income-generating mechanism. An average mini site may earn $60 a week. It may appear little, right? How about if you'll make it four? That would mean an extra yearly income of $12,000. That definitely spells the difference.
           The said strategy is very straight-forward. Here are the basic steps which let you build a workable niche mini site.   
       First, you must find a niche which has an excellent profit potential and is not yet oversaturated with competitors. Explore on various markets, and find out which ones are viable to initially work on.
          Second, determine a list of related keywords that people usually search for then, write rich-content pages that are optimized for each of your identified keywords.         
        Lastly, simply upload your content pages in your blog site wherein each keyword is accorded with one blog category. The technique here is to properly organize the content. Make the outline of your blog site interactive so that browsers will be able to have hassle-free navigation between pages. Once finished, browsers could just refer to your niche mini site for updates on the things that they search in the web. This is very convenient for them because, if the mini site is done properly, they've got everything in just one site.
        So there they are - the initial steps in creating a viable niche mini site. With this, the form and functions of blogs are extended to their limit. The versatility of blogs enables them to take more complex forms and eventually provides better opportunities for their users. Hence, to all bloggers reading this, why don't you take some thought on niche mini sites? Doing so would more likely make you enjoy the benefits of the internet world and the blogging technology.

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Based on the fact that Search Engine Optimization (SEO) is the vital choice for business owners to advertise their industry online, upholding website visibility and popularity is not easy to do.

 
One of the essential components of SEO processes is the keyword selection and eventually keyword research. Opting for the right keyword for a website is very crucial. For an industry be able to gain high page rank in the search engines, SEO service providers must find the right keywords that researchers usually visit and place it in the company's website. However, before inserting those keywords in a niche website, they also would have to make sure that they undergo a profound keyword research.

 
To achieve all the SEO promises, these must be followed:

  1. Recommendation - This is done by taking and writing down keywords and listing everything that comes into mind. Every word is projected to have the purpose of leading researchers to a more related idea.
  2.  Keyword research devices - After selecting the right keywords, it is time to evaluate the results. This helps in the selection of the right keywords to use and will eventually lead to a forecast of the quantity of traffic that the website would get. Example of keyword research tools include: Overture Inventory, Related Pages, Google's Keyword Tool, Google Suggest, SEO Book Keyword Suggestion Tool, Digital Point Keyword Research Tool, Good Keywords. These KR Tools have their own specific functions.
  3. Completion breakdown - This is another way of achieving more hints on keywords selection which could be done by simply viewing the competitor's web page. This doesn't mean that the whole source code must be copied but this would be done in order to get more ideas on what to add in the optimized website.
  4. Trends screening - One of the keyword research tools used in comparing and evaluating the accessibility of the selected keywords is through "Google Trends". It is used to analyze a section in Google website searches and  to calculate how many searches have been done. This is also used to make corrections and develop the keyword selections.
  5. Analytics- "Google Analytics" is considered to be the most frequently used tool to track the guests and the performance of the keywords.

Fact:  The keyword placement process never ends and everyday is considered to be a learning process. To gain more experience and information, consult people with great experience.

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The fact that Business Process Outsourcing is accounted as one of the fastest growing industries in the world; it has been predicted by the international consultancy firm Mckinsey and Co. that the demand for outsourcing will reach $180 billion in the year 2010, with the client contact services, finance and human resource sub-sectors getting the biggest shares. Talking about the trend in primary business requirements, experts are seeing a switch from cost effectiveness to competence and skills quality. This growth more stabilizes Philippine's position as the "Emerging Global Leader in the BPO Industry".


Offshore Call Centers are currently the leading Business Process Outsourcing in the Philippines. Philippine offshore services generate high revenues of about $1.2 billion in the year 2006, being the 3rd behind China and India and a little ahead of Malaysia. That is 62% higher over the $1.3 billion gained in 2004, and a large increase of revenues of $24 billion when BPO industry in Manila employed more than 2000 people. In the Philippines, It is approximated that 200,000 workers are employed in 120 BPO companies which are mostly in Call Centers. Generally, Outsourcing in the Philippines is reported to earn $11 billion and will be employing 900,000 workers in the year 2010.


Major BPO offices are located in Cebu City and Metro Manila. However, other regional offices such as Baguio City, Bacolod City, Cagayan de Oro City, Angles City, Dagupan City, Dumaguete City, Lipa City, Iloilo City and Davao City are currently being developed and promoted for offshore operations.

 

Keywords are words typed in by the searchers in looking for websites that contains information they need. This means that they are the blood that gives life to optimize a website. They are what Search Engine Optimizers are very particular of; just like how particular fishermen are with fishes.

Website without proper keywords to drive traffic and returns of investment (ROI) is like catching a school of fish that draws nothing at all but empty fishnet. Efforts and time are wasted. In business world, that is a serious failure that may remain permanent if not remedied.

How is choosing the right keyword done? Three things must taken into consideration on the process namely; keyword popularity, competitive value of the keyword, and relevance. These elements are important while doing the following three general steps of choosing the right keyword.

Step 1. Keyword Research and Analysis

The keyword researcher should have a mind of a customer or potential customer, not a curious researcher because "business" is what you are dealing here and not "science." Bear in mind that we are inviting potential customers, not information-hungry internet savvies or lookers. To start, type in words that are more possibly used in accessing products or services offered by your company to test the visibility of your website on the SERP. If it appears on the first page and has good ranking over more than 100,000 websites, it means that you are doing well on the optimization, if otherwise then it's time to alter or improve the keywords or keyword phrases you used. Keyword popularity is the frequency that words or phrases are used by searchers on a given period of time. This is the basis of knowing the keyword value. The more popular your keyword, the better, but the disadvantageous part is that achieving rankings is very difficult.

It is impractical to have more competitors over the same keywords, so searching for another potential query words or phrases that are popular and not competitive is highly advised. How is it done? It's easy with the help of WordTracker.com, Google Sandbox Tool, Search Term suggestion tool from Overture, and many more. These tools help you find keywords and decide which of them are appropriate for your web page. Popular keyword shared by a large number of your business competitors in the search engine is not always a good thing unless you top. Remember that the main goal of optimizing your website is traffic with sales conversion and not ranking or traffic alone. Being ranked 10th in the second results page over 30 SERPs is better than being ranked 1st in the keyword that nobody uses at all. Worst, if you're getting more traffic without conversions happened. Website with high popularity and more traffic is as useless as catching dead fishes if there are no returns of investment (ROI). In addition, the relevance of your keyword is also important. It is tested by this step. Your website must be seen together with the websites having the same theme with yours on the results page.

While doing the keyword research, please avoid single word keyword. Internet users tend to use phrases than single word queries. Being specific, but not too much, is the best way of attracting target audience (potential customers of your products or services). Your company name or trademarks as your keywords must be added with generic ones to make it more accessible to large number of targets, but consider also your unique products or services as well as regional keywords (specified by location). Though it's difficult to get good ranking in this case, do not worry because SEO companies exist for that purpose if you cannot do it all by yourself. Seek help to trusted SEO companies.

Step 2. Keyword Selection

You must come up with at least 30 keyword phrases that best represent or describe your website after doing the previous step. Keyword selection is done by scrutinizing potential keywords that will drive more traffic and ROI. For instance, a keyword phrase that drives 4000 hits with 20% sales is far better than the other keyword phrase that drives 40,000 hits with .02% sales only--that's 800 vs. 8 sales. Thumbs up for you if you got 40,000 hits, and for 8 sales, definitely thumbs down.

In this process, more things will be considered such as regional differences of words: "panties" in the Philippines is called undergarments in UK, and "jumper" in UK is called "sweater" in US. Keyword Effectiveness Index (KEI) measures the value of your keyword and is done with the help of tools mentioned previously (WordTracker.com, Google Sandbox Tool, Search Term suggestion tool from Overture). KEI helps you decide which among the 30 keywords are best for your website.

Step 3. Keyword Placement

SEO experts affirmed that this is the most difficult process because it is done continuously. The keyword density is determined to avoid keyword stuffing. Density range must be 4% to 9% only, or else Mr. Spider will accuse you of spamming. The right placement is decided after seeing results that would take months long. This involves series of experimentation and analysis of results wherein careful iterations are made.

The placement takes place in the Meta Keyword Description, Title Meta Tags, Anchor Text, Title Tag in Anchor Tags, Header Tag Content, Header Tag Content, Alt Tags in Pictures that are Links, Alt Tags in Pictures that are not Links, URL/Filenames, Bold/Italic Tag Content, and Body Text. The keywords in each page of your website must be evenly distributed without exceeding the 9% limit.

If choosing the right keyword is done accurately, expect to bring in more Returns of Investment like tons of fishes that a fisherman draws after the intensive effort of patience and perseverance.

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